When offering a web service to the public, the overall goal is usually to gain as many users as possible. How successful you are, depends on a number of factors, such as appearance, usability, price, coolness, etc, etc. But there are more to it than that. Getting new users can in simple terms be divided into just two crucial steps. 1: Make your users tell other people about your service. 2: Make people register when visiting your page for the first time. If you are successful with these two points, we believe your service will become a hit. Point number 1 is up to you, this article discusses point number 2: Making people register the first time they visit your page.
The tedious work of registering your e-mail, username, address, etc at web service is something people tend to dislike. This is especially true if the new service asks too many questions. Take phone-numbers. How many times have you entered your phone number in one of these forms, and then how many times have you been called as a result of that? Probably none. So why did they really ask for it in the first place? Facing the creation of the signup-form for yast.com, we took the time to rethink the traditional design. How can we annoy the user as little as possible, and by such raise the chance for a new user signing up for our service? We have no statistics on this, but we believe that offering new users a very simple signup will make him or her think something along the lines of; “Oh, they aren’t asking for the usual bullshit, maybe I should give it a go anyway..”, and by this give the user sort of a positive feeling about the service. This is what we came up with:
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