Blog

Oct25

San Francisco, Mission 1.


In 2008, we started to make a time tracker that would be so easy to use that no one would ever again feel frustration when tracking time. That was our idea. And we knew that new programming methods had opened new possibilities to make programs (applications) work directly in a web browser.

Seeing other web applications distribute to a global market, and being tech students, of course we thought this was the way software would be distributed in the future. Of course we thought of global domination from day 1. It did not even strike us that this approach might contradict the usual ways of the local market.


Photo Credit: Katy Raddatz

But it did. When we started Yast as a company, and not just a tech project, we soon got the questions of when we would be integrated with the national leading software on accounting and billing. How soon will you hire a sales staff? When would we do advertising in local magazines? Good questions. And they still are. But it also raised a question above all. What if we were wrong? What if our global approach was an illusion? In that case, where did this illusion come from? Well, where does all modern IT dreams come from these days? San Francisco and Silicon Valley.

Up until this point, I have never doubted the global approach. It is my sincere opinion that it is the right strategy to pursue. I think many software developers selling to local markets will be in trouble when the best of web apps are offered together as bundled offerings. But it is my job to look for signs that falsify our strategic foundation. If our strategy is based on a concept we believe to be “the American way” of cloud based solutions, but turns out to be nothing but an illusion of “the American way”, then we are probably not doing it right.

So my first and most important question in San Francisco would be: Is our global strategy a common approach in San Francisco? Even if we thought the obvious answer to that question would be “Of course”, it was still an important question.

My starting point for asking any questions about the app market was obvious. Our partners at Appdirect have recently raised $ 3,25 Million to their white label web app marketplace. Being listed as one of their handpicked 40 apps, I felt quite sure they had gone through a lot of apps in the process and been able to answer tons of questions about the app market on their way. Why not use it as my starting point in San Francisco? So I did.

To be continued…

To read previous blog posts from the CEO in San Francisco, click here.

TrackBack URI

  • RB says: 

    Where is your current customer base from?

    I presume the AppDirect sales channel can be viewed as global, but would not a targeted sales and marketing approach make as much sense? Going after everything at once you could risk “spreading the butter too thin”?!

    Now geography is one thing, but what do you see as your prime target customer segment, not thinking about location?

     
  • Elsie Twomey says: 

    Fantastic article post.Really thank you! Much obliged.

     
    • RuMA4X6I says:  (@yLtXiqKKN)

      Do you have more great arlcties like this one?

       
    • 9aMKoZYNM says:  (@rmpI8CrD)

      NÃ¥ har jeg tÃ¥rer i øynene! SÃ¥ fint, godt og samtidig trist Ã¥ savne de vi har vært sÃ¥ inderlig glade i… Men sÃ¥ godt Ã¥ stoppe opp og tenke pÃ¥ alle de gode minnene… sÃ¥ heldige vi er som har noen vi savner, noen som har betydd noe for oss, gitt av seg selv…HÃ¥per det gÃ¥r bra med tøffingen pÃ¥ sykehus… HÃ¥per du fÃ¥r den beste romjula!Klem, Kristin

       
    • k17hAZrmWMw says:  (@AxzOTBgD)

      I love this and been wanting to make but haven't had time yet. This is also called 'hee pan', right? In my recipe book and at a stall near my hse, they call this hee pan.

       
    • EiReMEcxxpK says:  (@LBk77lwQ6)

      If you dont mind, where do you host your weblog? I am shopping for a good quality web host and your blog seams to be fast and up all the time

       
  • Taniya Bridgers says: 

    Very good article post.Much thanks again. Great.

     
  • forja artística says: 

    I’m not that much of a internet reader to be honest but your sites really nice, keep it up!
    I’ll go ahead and bookmark your website to come back later on. Cheers

     

Comments are now closed for this article.

About

Yast is a software company that builds easy-to-use, but powerful software. It's easy to make things complex; it’s incredibly hard to make things easy.

Read More …

Some Yast loving

Yast has to be the easiest to use time tracker, period. Keep up the great work! Glenn Murray - Divine Write

Read more love...