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Feb21

7 Must Read Titles for Every Small Business Owner


Running a business isn’t for everyone, given the challenges associated with balancing both a personal life and professional life that’s full of seemingly-neverending “to do” items.

However, if you’ve chosen this path, the odds are good that you’ll want to be as effective at business ownership as you possibly can be.  That’s where the following books come in.  Although your busy schedule might make reading seem like an impossible goal, picking up any of the following books will give you the techniques and mindset adjustments needed to make business ownership sustainable in the long run.

Choose the title that sounds most interesting from the following list and start reading today!

Become Your Own Boss in 12 Months; A Month-by-Month Guide to a Business That Works

Author: Melinda F. Emerson

This book provides the reality check that many “would-be” business owners could use. Without being too rigid or too focused on planning, this book includes the type of straight-to-the-point information that can help you make your business a success.

Maintaining a positive outlook, this book also goes into details about the common sacrifices made by small business owners, as well as the importance of planning your business around your life.

Your Idea, Inc. 12 Steps to Building a Million Dollar Business – Starting Today!

Author: Sandy Abrams

The title of this book doesn’t leave a lot to the imagination. As you might expect, this book offers an above-average version of standard “business planning” advice. Expect to feel motivational undertones throughout the text, while still learning about a business planning structure that can help you to get your ideas organized.

Inside, you can also expect to find plenty of stories and examples that support the main points of the book. This, coupled with descriptions of real life experiences and actionable plans, makes it a must read for new business owners.

Wealth Creation for Small Business Owners; 75 Strategies for Financial Success in Any Economy

Author: James E. Cheeks, Esq.

Anyone who’s ever dreamt of starting a business, who owns a business or who is actively planning a startup could benefit from this book. Taking a very honest approach to the somewhat overdone “get rich” themed books, you’ll take away actionable steps that every business owner should be concerned with when it comes to wealth management.

For example, these steps include ways to save money on taxes, how to shelter earnings, and a number of other legal ways to maximize both profits and the portion of them that you get to keep. As mentioned, this book takes the common thread of “get rich” advice and makes wealth accumulation through small business ownership a legitimate and attainable goal.

Influence: The Psychology of Persuasion.

Author: Robert Cialdini

We can all agree that psychology is at the heart of every business – and, for that matter, a part of all aspects of our being. Following that perspective, this classic book focuses on how the art of persuasion directly applies to all aspects of your business, offering a fresh look at the core principles of persuasion.

Focused on providing a very well researched and documented book, the experts Cialdini interviews from various fields – ranging from car salesmen to real estate agents – create a very authentic and inspiring feeling to this book.

Unthinking – The Surprising Forces Behind What We Buy

Author: Harry Beckwith

Understanding our clients and customers begins with understanding ourselves. The very nature of human behavior is taken into consideration in this deep and thought-provoking book by author Harry Beckwith. For example, the book takes a close look at how and why we respond to certain stimuli. Real-life examples help add depth to this book, leaving you with a better understanding of your behaviors and your clients’ thought processes.

The Tipping Point: How Little Things Can Make a Big Difference

Author: Malcolm Gladwell

Renowned as a classic for good reason, this business book cuts straight to the heart of how products can be launched successfully. The text then gains steam as you see that its true focus is the necessity of marketing and advertising. As you progress, Gladwell’s book will inspire and surprise you with its in-depth descriptions of how ideas begin and then go viral.

Really, anyone who wants to improve his understanding of advertising principles or his marketing creativity should check out this book.

Delivering Happiness: A Path to Profits, Passion, and Purpose

Author: Tony Hsieh

Written by the founder of Zappos – a company that nets over $1 billion in gross sales each year – this book will give you a unique and quirky look at just how important your company’s culture is to its eventual success. Recognized as an innovator in the way that people do business, Hsieh offers fascinating insight into both Tony’s life (including the story of how he went from being a worm farm to the owner of Zappos) and his distinctive approach to project management.

This book is well-suited to any business owner who wants to learn more about unique corporate practices, as well as how they could be integrated into his own company.

Although this list could have easily contained hundreds of “must read” books in the business sphere, the diverse selection listed above can help you to build up your own company – no matter where you are in your career! Everyone – from entrepreneurs to small-business owners and even management staff – can all gain valuable information from picking up the aforementioned titles.

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